For those of you who aren’t familiar with Premiere Classe – it’s an international trade show that takes place in Paris – the fashion capital of the world, and has been running for the past 25 years.
The trade show is spread out across two locations: Port de Versailles and Jardin des Tuileries, and takes place twice every year.
PC focuses primarily on the world of fashion accessories (jewellery, shoes, bags, leather goods, scarves, gloves and even umbrellas!) and showcases approximately 900 different brands and designers.
If you’re a designer, it’s a great way to get your collection in front of international buyers, create a buzz around your brand, and ultimately generate more sales.
Here are some of the biggest benefits about exhibiting at PC:
Present your collection
If your brand focuses on any kind of fashion accessory, PC is the perfect trade show to present your collection.
It’s well established and notorious for attracting an international, professional and creative crowd, because of its eclectic mix of accessories.
Find new customers
PC is particularly great if you’re a new designer or a brand in the early stages of growth, and trying to attract new customers and generate more sales.
This prestigious trade show will give you and your collection great exposure to French and International buyers, who often attend primarily to hunt out emerging new talent.
Take advantage of exclusive services
The show has its own personal shopping service and mobile app designed to create a simple and streamlined experience for all buyers who attend, so they can filter according to their needs. This means that your brand will quickly find its way to the right buyer.
PC also prints its own catalog, visitor’s guides, and is constantly sharing and updating through social media and press coverage, which all help to maximise your visibility to buyers and journalists.
Develop your network
You’ll also be able to mingle with fellow designers and brands in your industry while at the show, and build and develop relationships with industry experts including buyers, fashion agents, journalists and trendsetters from around the globe.
PC hosts many meetings, activities and parties during the event which all serve as the perfect opportunity to mingle!
Click here to find out more about Premiere Classe, including exhibiting at one of its future shows.