15 UK Independent Brands We Are Following In 2018

We love supporting home grown talent here at SODS, so we’ve created a list of some of our favourite UK independent brands that we’ll be following closely this year – an eclectic mix of classic favourites and emerging ones we think are going to be BIG news in 2018.

Check them out below:


Founded by husband and wife duo Rebecca & Vedran, Riyka is inspired by the cultural variety and ethnic diversity of East London that the couple are surrounded by. Each collection is made up of a range of easy to wear basics – slouchy jumpers, oversized dresses, boyfriend shirts and tees – with signature geometric paneling and bright pops of color.

Where possible, their fabrics are ethically and sustainable sourced, all their studio waste is recycled, and they pride themselves on a slow approach to fashion by creating small, high quality collections that are made to last a lifetime.

Beulah London

After witnessing vulnerable women being unwillingly trafficked into the sex trade in Delhi back in 2012, the idea for brand Beulah was born: A luxury womenswear brand with a social conscious.

Each garment sold helps the brand to support these vulnerable women through giving them employment, spreading the love, and providing hope for the future.

Since launching, their chic and elegant designs have gone right around the globe, gaining support for their worthy cause from some of the world’s most influential women.


Beaumont Organic

Beaumont Organic is an ethical ladies wear brand that creates contemporary conscious clothing using luxury fabrics for the modern woman. All pieces are made from luxury organic, fairtrade and eco fabrics, paving the path for fashion to have a more sustainable future.

The brand has a clean look and contemporary styling – comprised of unique silhouettes and transitional pieces which can be effortlessly dressed up or down, no matter what the occasion.


LCF graduates Henrietta & Orlagh founded their very own contemporary womenswear label RIXO in 2015, born out of their strong friendship and mutual love for all things vintage.

You’ll find beautiful embellished dresses, pretty hand painted prints, feminine silhouettes, plenty of playfulness and colour in the pieces stocked in their online store – you’ll feel every bit the unstoppable woman in any of these outfits!


Here Today Here Tomorrow

Here Today Here Tomorrow pride themselves on three simple core principles: ethical production, beautiful materials and contemporary design. And designers Anna-Maria Hesse, Julia Crew & Katelyn Toth-Fejel have been committed to social and environmental responsibility since day one.

The brand is perhaps best known for its fair trade handmade knitwear in statement making geometric patterns, and playful colour combos. You’ll find a range of jumpers & cardis, dresses, hats, scarves, gloves and plenty more. Timeless designs that are fun to wear, and will never go out of style.


Founders Ash & Lorraine joined forces way back in 2005, and created their label Pyrus, which is best known for its gorgeous printed silk blouses and embroidered jackets.

All of the swoon-worthy prints are exclusively designed by the pair in their east London studio, and much of their inspiration comes from their travels to India, vintage markets and art fairs, where they are constantly on the hunt for traditional hand techniques to incorporate into their signature designs.

Pyrus pays no attention to fashion fads, and instead focuses firmly on creating easy to wear modern classics.  


M.i.h originated back in the 70s, and so it’s no surprise that the brands heritage can be found in an inclusive, non-conformist, free-spirited attitude called “blue-jean spirit”.

This well established London based label is best known for its cult jeans and confident, lo-fi ready-to-wear pieces. Through five decades of denim experience and exposure, M.i.h jeans have established themselves as the modern London girl’s go-to denim brand.

If you’re looking for a new pair of jeans (and let’s face it, we’re always looking) then head to M.i.h.

Peter Jensen

Peter Jensen is a contemporary daywear designer with more than 15 years under his belt, and an international reputation for much-loved thoughtful, and feminine garments. Think quirky, but totally wearable!

Jensen is based in London, but his designs have a notable Scandi influence to them in the way of simple pieces in hand-picked, high quality fabrics, with impeccable production.

With all of his pieces, Jensen hopes they become a beloved part of the wearer’s wardrobe – an individual and unique piece that helps to separate from the crowd and create a sense of personal style.

His cute rabbit motif can be found on the majority of pieces.



Otho creates premium casual wear for women, with strong menswear sensibilities. The London based brand is heavily inspired by work wear, and strives to create a unique genderless aesthetic that embodies comfort and style. They also place a strong focus on creating functional pieces that can be worn individually, or as part of a layered look.

Much of the collections are dominated by neutral and earthy colours, meaning these pieces can be incorporated seamlessly into any existing wardrobe, and mixed and matched as you please.

Bora Aksu

London based Turkish designer Bora Aksu burst onto the fashion scene back in 2002 when he graduated from CSM, and was crowned ‘the star of the show’ by several prominent newspapers; and designers Domenico Dolce and Stefano Gabanna purchased pieces from his collection to use as inspiration.

Bora’s designs all have a signature look to them – romantic, but with a slightly darker twist, and bursting with elegance, intrigue and seduction.

Desmond & Dempsey

Founders Joel & Molly grew up on opposite sides of the world, fate eventually bringing them together in Canada, and yep you guessed it, they ended up falling in love just like something straight out of a cheesy rom-com.

Molly loved wearing Joel’s shirts, so the pair set out to make her one just like his – and that is how Desmond & Dempsey was born.

Creating beautiful, high quality his and her pyjama sets, with hand painted prints – these will make you want to stay in bed all day long.


What Mother Made

This is a handmade children’s wear label (for ages 0-8) that blends classic, easy to wear shapes, with quirky, locally sourced fabrics and prints. The collections are very much vintage inspired, with a playful and contemporary edge that keeps them looking fresh and modern.

What Mother Made also offer made to order children’s clothing – just tell them what style and fabrics you like, and they’ll get to work!  

Vivienne Westwood

Vivienne Westwood started creating waves in the fashion industry back in the 70s when she made clothes for Malcolm McLaren’s boutique in the King’s Road, and punk British band the Sex Pistols. Since then, she has continued to delight, shock, and inspire generations of creatives with her unique and opinionated collections.

We’ve recently partnered with Vivienne Westwood, and you can find a selection of her designer watches and sunglasses in our store by clicking here!


Siobhan Molloy

Siobhan Molloy is a luxe British womenswear brand, founded (in her own words) to offer “cool, obscurely beautiful clothing utilising the best of British design and the huge, talented skill base we have here in the UK.”

Her designs feature exclusive prints, sculptural elements, and have a playful, easy to wear elegance about them. Siobhan plans to add new designs to her offering every few months to ensure newness within her brand – so keep your eyes peeled!


Ethereal is a new brand set to launch this year, founded by northern lady Annie – who previously worked in the fashion retail industry for 14 years. After being made redundant from her job of seven years, she got the push she needed to finally start up the business she’d always dreamed of creating one day.

And here we are!

We’re really excited to see what’s in store for Ethereal in 2018, so watch this space carefully.

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