Meet The Designer: Sabinna

MEET THE DESIGNER: SABINNA

First one out in our designer series is ready-to-wear and knitwear designer, Sabinna. The London-based designer is known for her signature handcraft and silhouettes, and she is a trendsetter and storyteller for the contemporary woman. She also has a strong passion for sustainability in the fashion industry, and has partnered up with BRIA, a fashion tech innovation company, with a goal to transform a fashion capsule collection into 100% biodegradable materials which has the potential to avoid millions of tonnes of garment waste ending up in landfill sites every year.

SODS is proud to represent Sabinna’s stunning collections and wanted to get to know her a little bit more.
Get inspired by our Q&A with beautiful and talented Sabinna:

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Why did you decide to join SODS?

I was very impressed by SODS’ aesthetic and their great selection of brands. It’s a very innovative and forward thinking concept, I felt that we are a perfect match for each other.

When did you know you wanted to become a fashion designer and what influenced you to pursue your dream?

At a very young age actually. My grandmother had a huge influence on me, she showed me the fabulous world of fashion and what it can be. She was a math teacher back in the USSR, but was always very passionate about fashion, especially knitwear. 

Growing up in different countries gave me the possibility to explore and understand different cultures. It also made me realise at a very young age that everyone is different, every human being is an individual. You can’t fit a person into one box that society has created. I found that intriguing. That’s why I started to enjoy bringing together contrasting things and finding ways to start a conversation. Fashion was a great way for me to deepen this conversation and explore the world while sharing my own vision with others. 

Where do you go for inspiration when creating a new collection?

In every our collection there is a huge psychological aspect. Often people try to connect garments to certain visuals, as this is more obvious than connecting them to thoughts and feelings. For me, inspiration comes mostly from things I feel and see during a certain period of time. As a next step, I connect the emotions with the visuals in my head. It’s also crucial to find a title. A good title helps you so much. It is the first step to building the house!
Our most recent collection was titled “Out of focus”, exploring how you feel when you don’t really belong anywhere anymore. A transition stage from being a young adult to an actual adult. I am at this stage myself and it was interesting to question my own thoughts and understanding of who I am and who I want to become. Any articles, paintings, movies or books about finding yourself became part of the concept and eventually part of the collection moodboards. Creating a collection is like making a puzzle. I see 100 pieces and it takes a while to put it in the right order. It has to make sense to me before I can explain it to someone else. 

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What is your proudest moment in your career as a fashion designer?

Thankfully there were quite a few! One of them was definitely when we got the creative pioneer sponsoring in our second season and another one when we won the Fashion Futures Award by BFC and Decoded Fashion.
In general I would say that I am very proud of my team and myself for coming that far and being able to work on another season. New season – new milestone – new adventures! What else can I ask for?

If you didn’t become a fashion designers, what kind of career path would you chose?

As a child I wanted to be a professional dancer. I love to dance and still do it today whenever I get the chance. Another option would have been becoming an interpreter. Then my focus would have been Russian literature I guess. I speak four languages and studied Slavonic studies before moving to London and attending Central Saint Martins

Is there any fashion trends, old or new, that you would want to bin for good?

I am not a huge fan of oversized shoulder pads in jackets, coats or tops – this trend keeps coming back and I will keep ignoring it.

If you were to collaborate with another brand, who would you want you work with and why?

We just recently collaborated with KANA London and made a limited edition ceramics collection. I love these type of collaborations and hope that we can team up with more creatives in the future. I find it exciting to extend our product range. Maybe a capsule shoe collection? That would be cute!

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